Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"Effective communication is 20% what you know and 80% how you feel about what you know."
Jim Rohn, American businessman
BizCommunity.com
A question clients often ask deals with hyperlinks in media releases. “Does linking to Websites with high traffic help the release gain more traction on the Web and thus more successful impressions?” The answer depends on your your idea of success…more details here…
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Jason Crawford