Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]
I’ve been blitzing on season two of the vaunted AMC series, Mad Men, over the last five days and nights so that I can finally remember to watch season three episodes live. It’s a popular show with marketing professionals.
Shakespeare’s legacy is based largely on deception. He used the device in every play: females playing men [...]
While on the subway this morning, I noticed an interesting print advertisement on my train. The ad features a photograph of a magazine, opened to a page bearing the title “hot trends” (or something of the like). The page is intended to look like an editorial piece that coincidentally features two of the “hottest” items [...]
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Andrew Berthoff