I attended the Art of Leadership Conference awhile back, but much of what was discussed by Tom Rath, author of the best seller Strengths Finder 2.0 and head of Gallup, has grown on me over time. He championed the importance of focusing on your and team members’ strengths (or developing strengths), not weaknesses.
Admittedly Strengths Finder [...]

I am reminded frequently how important creativity is to our success in winning and keeping clients. Just recently, a client asked us to pick up a new product category because the incumbent agency “lacked creativity.” Our dozens of industry awards over the years frequently recognize our creative thinking in addition to other aspects of our [...]

I was raised a Habs fan. My parents are both Montrealers and so the red, blue and white c-shaped logo was the definitive symbol of sport in our household. When we couldn’t get hockey games in English, they were watched in French (this was back when Radio-Canada still held the broadcast rights).
My father would share stories [...]

A lot of PR people I know watch Mad Men. If you don’t, this won’t mean much to you, so check out this instead.
The central premise of Mad Men, as I have come to realize, is a struggle between fiction and fact, between deception and transparency, between acting and reality. Public relations professionals I think [...]

Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]