I’ve heard a lot of talk lately about reaching women, especially mothers, online. It’s no wonder – at 51% of the population women shouldn’t be ignored. And, according to the Mom in Business Network, moms’ purchasing power accounts for nearly $1.6-trillion in annual spending.
But organizations need to be careful not to talk to every woman [...]

Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]

I heard on the radio today that the young people of Ontario are joining together in massive Facebook groups to protest the Ontario government’s planned changes to the driver’s licensing rules. They’re particularly upset about the provision that limits the number of young people that can be in the car with a young driver.
I checked [...]