Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]
“I’ve got two very expensive kids and a very expensive wife, and I’m building a 6,000-square-foot house in the country. But I don’t have any debt. The people who are in trouble are the people who can’t service their debt.”
Those are the, er, candid words of Brian Sutton, president, Cassels Brock Regulatory Consulting, appearing [...]
Career public relations professionals inevitably consider media interviews with a different ear and eye than regular folks. It’s no secret that we help to prepare spokespersons to help them make the most of an interview. Only a gullible person thinks that they don’t need to prepare for an encounter with a journalist. After all, good preparation [...]
Read More...A few weeks ago I noticed a half-page ad in a print newspaper placed by a public relations agency. The ad touted the PR industry awards that the agency recently won.
I swooned.
The irony of advertising agencies going after awards has been discussed many times before. The marketing value of winning industry awards is mainly in [...]
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Josh Cobden