Career public relations professionals inevitably consider media interviews with a different ear and eye than regular folks. It’s no secret that we help to prepare spokespersons to help them make the most of an interview. Only a gullible person thinks that they don’t need to prepare for an encounter with a journalist. After all, good preparation [...]

With gas prices going up, it’s hard to miss all of the articles explaining how gas prices are affecting people in all walks of life - from the change in commuting habits to people selling their homes to pay for gas and other expenses. At a recent Public Relations Society of America event, reporters from [...]

A few weeks ago I noticed a half-page ad in a print newspaper placed by a public relations agency. The ad touted the PR industry awards that the agency recently won.
I swooned.
The irony of advertising agencies going after awards has been discussed many times before. The marketing value of winning industry awards is mainly in [...]