Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"Internet users trust information posted online less now than eight years ago."
USC Annenberg School Center for the Digital Future
In a recent New York Times article entitled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” by Joanne Kaufman, the piece explains how many journalists are gaining interest in and writing stories about topics based on the key words used in press releases. Some journalists even wrote stories on topics that turned out to be [...]
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Jason Crawford