The countdown to Copenhagen and the start of the U.N. Climate Change Conference have proponents and opponents unleashing an array of communication activities hoping to shape the outcome of these negotiations
As the campaign unfolds in these final weeks, what can we learn from these communication strategies and tactics? What will be the outcome?
It is one [...]

The Washington Post; Los Angeles Times; Atlanta Journal-Constitution; CanWest, Canada’s biggest media company – pick almost any major media outlet in North America, or the world for that matter, and there have been significant cutbacks in newsrooms.
Those of us in the PR industry have lamented the loss of so many talented journalists. Some of them [...]

The Ryerson Review of Journalism has an interesting story about the dying art of writing tabloid headlines – classics like the New York Post’s “Headless body in topless bar” from 1983 and inadvertently funny ones like “Grandmother of eight makes hole in one.”
Variety, the entertainment industry newspaper, has been famous for its distinctive “slanguage” headlines [...]

The June 7th installment of 60 Minutes included an exclusive two-part interview with Federal Reserve Chairman Ben Bernanke. To my surprise, it was the first formal interview with the media that Bernanke had conducted since taking over from Alan Greenspan in 2006.
Understandably, the Chair of the Fed walks on fragile ground. These days especially he [...]

In a recent New York Times article entitled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” by Joanne Kaufman, the piece explains how many journalists are gaining interest in and writing stories about topics based on the key words used in press releases.  Some journalists even wrote stories on topics that turned out to be [...]