Apr
Hola Hispanics: Communication strategies for the New America
The U.S. Hispanic population now exceeds 50-million, or 16.3 percent, according to the results of the 2010 U.S. Census Report. With Hispanics representing nearly 50 per cent of the country’s growth over the past 10 years, media and marketers alike are looking to capitalize on this dramatic demographic development.
The implications for PR are many. Here are [...]


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Frank Walter