The U.S. Hispanic population now exceeds 50-million, or 16.3 percent, according to the results of the 2010 U.S. Census Report. With Hispanics representing nearly 50 per cent of the country’s growth over the past 10 years, media and marketers alike are looking to capitalize on this dramatic demographic development.
The implications for PR are many. Here are [...]

Call me old-fashioned. I start my morning at home with the Washington Post spread across my kitchen counter. I start with the front section and go page-by-page, headline-by-headline and article-by-article. I carefully look at the editorials, the letters to the editor and the op-ed articles.
While I’m working through the front, Metro, Style and Sports sections, [...]

The countdown to Copenhagen and the start of the U.N. Climate Change Conference have proponents and opponents unleashing an array of communication activities hoping to shape the outcome of these negotiations
As the campaign unfolds in these final weeks, what can we learn from these communication strategies and tactics? What will be the outcome?
It is one [...]

The Washington Post; Los Angeles Times; Atlanta Journal-Constitution; CanWest, Canada’s biggest media company – pick almost any major media outlet in North America, or the world for that matter, and there have been significant cutbacks in newsrooms.
Those of us in the PR industry have lamented the loss of so many talented journalists. Some of them [...]

The June 7th installment of 60 Minutes included an exclusive two-part interview with Federal Reserve Chairman Ben Bernanke. To my surprise, it was the first formal interview with the media that Bernanke had conducted since taking over from Alan Greenspan in 2006.
Understandably, the Chair of the Fed walks on fragile ground. These days especially he [...]