Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
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When I go online for a video snack, the last thing I want to see is an ad. It’s the same mentality that drives me to shell out extra cash to Rogers each month for a PVR – it makes TV watching and skipping through ads that much more enjoyable.
I don’t care if it’s [...]
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Steve Acken