Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"A public relations professional is part business manager, part sociologist, part cheerleader, part confessor and part pit-bull. The trick to being successful is to be prepared for anything. And you can always count on the fact that tomorrow will bring new and exciting challenges"
Sara Harms, account executive, Waggener Edstrom, New York
Public Relations Society of America
At a PR conference earlier this week, Paul Mitchell of the World Bank said it well: “Reputation is a darwinistic theory. You either define or be defined.” (Or worse: be ignored.)
It takes time, and effort, and outreach, and a lot of understanding to bring an organization to the point where it can define the terms [...]
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Catharine Heddle