Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"93% of Internet users 40 and older read an article about a website in a print newspaper or magazine and later visited the site."
JWT BOOM/ThirdAge "Boomers, Healthcare and Interactive Media" study
On a personal level, I’ve long been interested in the northern pine beetle: my Dad is a biologist and a B.C. resident, so the topic comes up at the dinner table occasionally. But last week was the first time the matter has come to my professional attention.
A report issued by Alberta’s ministry of Sustainable Resource [...]
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Catharine Heddle