Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"Two in three senior newspaper executives believe that electronic media, such as computers and cell phones, will be the most common means of news consumption within a decade."
Survey conducted by Zogby International for the World Editors Forum and Reuters
In a recent New York Times article entitled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” by Joanne Kaufman, the piece explains how many journalists are gaining interest in and writing stories about topics based on the key words used in press releases. Some journalists even wrote stories on topics that turned out to be [...]
Read More...A question clients often ask deals with hyperlinks in media releases. “Does linking to Websites with high traffic help the release gain more traction on the Web and thus more successful impressions?” The answer depends on your your idea of success…more details here…
Read More...
del.icio.us
Digg This
Mag.nolia
Add to Facebook
E-mail this
Jason Crawford