Your voice matters

Empowered and eager, graduates are like eagles ready to spread their wings and soar into their careers. Once in their first jobs, it’s not surprising that after years of endless studying, assignments and interning, that we juniors, are keen to share our food for thought.
Yet, in a workplace of talented, forward-thinking and hard-working professionals, it’s [...]

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Maddening

I’ve been blitzing on season two of the vaunted AMC series, Mad Men, over the last five days and nights so that I can finally remember to watch season three episodes live. It’s a popular show with marketing professionals.
Shakespeare’s legacy is based largely on deception. He used the device in every play: females playing men [...]

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Media will survive stronger . . . and that’s good for PR

Anyone who works for or closely with media outlets will be well aware of the onslaught of bad news about . . . the news business. As organizations cut their advertising budgets, newspapers, magazines and electronic media outlets suffer. It seems that every day there’s yet another story about a publisher or network cutting stuff, [...]

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The simple power of a creative idea

It’s good to know that even in this economy, a smart, creative idea still works like a charm.
Tourism Queensland, with responsibility for promoting the Queensland region of Australia, came up with the brilliant idea of advertising “the best job in the world.”  
The job is caretaker of the islands of the Great Barrier Reef with [...]

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Circle of irony

The irony of the ever-shrinking PRWeek is not lost on me. The print publication used to be a lot thicker than the 20-page issue that recently arrived in my mailbox. The venerable magazine still monitors the pulse of the industry, and the online property is rich with content, but it’s perhaps emblematic of the general state [...]

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Queen of YouTube

Jordan’s Queen Rania recently received YouTube’s inaugural Visionary Award for her video blog through which, the Associated Press reports, “she sought to challenge stereotypes of the Arab and Muslim world and encourage dialogue across cultures.”
I frequently visit YouTube. But I typically use it to decompress by a) viewing the latest goofy video that makes me [...]

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TMI

As the end of 2008 quickly approaches, the media will no doubt remind us of the top stories of 2008. From Obama fever and the economic crisis to Britney’s meltdown(s), you can be sure these items will make “the list.”
What about Canadian news? What will stand out to you? The October election or maybe the [...]

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Not too funny, way too late

Did you catch Sarah Palin’s appearance on Saturday Night Live this past weekend? Were you as confused as I was?
I’m not sure what her handlers were thinking when they approved her Weekend Update skit. I’m not saying that political hopefuls shouldn’t appear on SNL. Hilary Clinton appeared earlier this year and showed that she could [...]

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Is anything original?

I remember every professor in university stressing the importance of creating your own material. Plagiarism was not tolerated – nor should it be. With website programs like Turnitin.com, many students shudder at the thought of “borrowing” any material without proper referencing.
Owen Lippert didn’t get the memo. Asked to write a speech for Stephen Harper in [...]

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PR and the City

The other day, someone asked me what I did for a living, and I mentioned that I work for a PR firm. Her response – oh, you mean like Samantha Jones? I cringed. Most Sex and the City fans will tell you public relations involves party planning, made infamous when Samantha Jones first held up [...]

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