With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
As a fan of most sports, I’ve noticed evolving trends in sponsorships, naming and branding over the last 20 years. I grew up in St. Louis and am an avid fan of the Cardinals, the greatest franchise in Major League Baseball.
Since the 1950s, the Redbirds have played at three different ballparks called “Busch Memorial Stadium.” [...]
For the past five years, Red Bull’s been setting up an urban ice track in Old Quebec City for aggressive (read crazy) skaters to brave each year. It’s described as a combination of downhill skiing, hockey and boardercross. They call it the Crashed Ice event, but members of the Mouvement Montreal Français say it’s time [...]
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Andrew Berthoff