Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"55% of Canadians heard/saw something funny while in a car that they talked about with others that day."
2003 Arbitron National In-car study
Out-of-home Marketing Association of Canada
Here in Canada, as in many other countries, the iPhone 3G went on sale July 11th. There were the predictable media stories about long lines and people camping overnight to get their hands on the precious gizmo. As usual, relatively few journalists had anything negative to say about the product; Apple can apparently do no [...]
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Andrew Berthoff