Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"61% of Canadians learned about an event they were interested in while in a car."
2003 Arbitron National In-car study
Out-of-home Marketing Association of Canada
In a recent New York Times article entitled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” by Joanne Kaufman, the piece explains how many journalists are gaining interest in and writing stories about topics based on the key words used in press releases. Some journalists even wrote stories on topics that turned out to be [...]
Read More...
del.icio.us
Digg This
Mag.nolia
Add to Facebook
E-mail this
Jason Crawford