Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"US Internet users said they trusted the Internet as a news source over newspapers, television and radio."
February 2008 study conducted by Zogby Interactive and sponsored by We Media
As the end of 2008 quickly approaches, the media will no doubt remind us of the top stories of 2008. From Obama fever and the economic crisis to Britney’s meltdown(s), you can be sure these items will make “the list.”
What about Canadian news? What will stand out to you? The October election or maybe the [...]
We PR people put a lot of stock in headlines. A headline is weighted heavily in terms of the overall “value” that an article might have. Readers read the headline first, and it’s generally the headline that will make them decide whether or not to read the text.
I know that I’m like just about everyone [...]
del.icio.us
Digg This
Mag.nolia
Add to Facebook
E-mail this
Jennifer Hills