With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
Tiger Woods’s recent travails have once again brought to light the debate about what constitutes good and bad media- and public-relations. Journalists I suppose are well positioned to debate the topic, but reporters analyzing the efficacy of communications I find disconcerting.
The other night on CNN (inventors of Reality TV) a USA Today reporter appeared with Campbell Brown [...]
We PR people put a lot of stock in headlines. A headline is weighted heavily in terms of the overall “value” that an article might have. Readers read the headline first, and it’s generally the headline that will make them decide whether or not to read the text.
I know that I’m like just about everyone [...]
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Andrew Berthoff