Joining the ranks of social networking giants like Facebook, Twitter and YouTube, Google unveiled its new platform, Google+ just over a month ago – and social media junkies are loving it. So, what is all the fuss about, and where do PR professionals fit in?’
Appreciated for its innovative sharing features and easy-to-use interface, Google+ is [...]

When my colleague Corrinne and I were asked to make a digital overview presentation at a recent financial services client planning session, I’ll freely admit that at first I was a little concerned. Why? My financial advisor would be the first to tell you that I’m no genius when it comes to investment planning, and [...]

So Facebook is worth $50-billion. The popularity of communicating without talking can’t be disputed, and organizations continue to take advantage of social networking as a platform to communicate with existing and prospective customers. The written word – via Facebook, Twitter, SMS, or plain old print – is an effective means to reach people. Clever online [...]

I rarely make formal New Year’s resolutions, but I’m planning to commit to a few new ones this year – all of which centre around social networking. Of these, one is driven by personal interests, the second is simply a smart business practice and the third straddles the personal and professional fence.
#1 – I’ll be [...]

There are many reasons why it’s good to be a woman in 2010. Not all of my female predecessors had the right to vote, access to higher education or, dare I say, the respect that male colleagues, friends and family members give my ideas, thoughts, and opinions.
Watching one episode of Mad Men is a harsh [...]

I attended the WebCom 2.0 Conference in Toronto last week. Among several interesting speakers was Jon Husband of Vancouver who referred to the breakdown of institutions and the dynamic flow between knowledge and authority in the Internet age.
This view ties nicely to the new approach we have been developing for how organizations respond to crisis situations. [...]

Call me old-fashioned. I start my morning at home with the Washington Post spread across my kitchen counter. I start with the front section and go page-by-page, headline-by-headline and article-by-article. I carefully look at the editorials, the letters to the editor and the op-ed articles.
While I’m working through the front, Metro, Style and Sports sections, [...]

Last night I moderated a session for public relations professionals entitled “Make Traditional PR Methods Work for Your Online Strategy.” A crowd of maybe 40 people attended, comprising young and not-so-young, corporate and agency workers, students and well entrenched careerists. The conversation very much focused on the topic du jour, social media, and, like social [...]

Comments have been flying around online about the most recent Twitter upset: David George-Cosh (National Post reporter) vs. April Dunford (PR consultant). If you’ve not yet heard what all the little birdies are talking about, here’s the shortened play-by-play (or tweet-by-tweet):
- April: When the media calls you, you jump, OK!?” Why, when you called me [...]

The irony of the ever-shrinking PRWeek is not lost on me. The print publication used to be a lot thicker than the 20-page issue that recently arrived in my mailbox. The venerable magazine still monitors the pulse of the industry, and the online property is rich with content, but it’s perhaps emblematic of the general state [...]