So shall I

Last night I moderated a session for public relations professionals entitled “Make Traditional PR Methods Work for Your Online Strategy.” A crowd of maybe 40 people attended, comprising young and not-so-young, corporate and agency workers, students and well entrenched careerists. The conversation very much focused on the topic du jour, social media, and, like social [...]

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Tweet Twitter nicely and observe the Golden Rule

Comments have been flying around online about the most recent Twitter upset: David George-Cosh (National Post reporter) vs. April Dunford (PR consultant). If you’ve not yet heard what all the little birdies are talking about, here’s the shortened play-by-play (or tweet-by-tweet):
- April: When the media calls you, you jump, OK!?” Why, when you called me [...]

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Circle of irony

The irony of the ever-shrinking PRWeek is not lost on me. The print publication used to be a lot thicker than the 20-page issue that recently arrived in my mailbox. The venerable magazine still monitors the pulse of the industry, and the online property is rich with content, but it’s perhaps emblematic of theĀ general state [...]

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Queen of YouTube

Jordan’s Queen Rania recently received YouTube’s inaugural Visionary Award for her video blog through which, the Associated Press reports, “she sought to challenge stereotypes of the Arab and Muslim world and encourage dialogue across cultures.”
I frequently visit YouTube. But I typically use it to decompress by a) viewing the latest goofy video that makes me [...]

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First post and chorus

Ah, what not to write . . . what not to write. There’s so much that can be said about the profession, science and art of public-relations that it’s difficult to know where to begin. Every time I turn around, I see something to write about.
This will be dangerous fun.
As one is prone to do [...]

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