Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"By 2012, more than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month."
The Blogosphere: A mass movement from Grass Roots
Ah, what not to write . . . what not to write. There’s so much that can be said about the profession, science and art of public-relations that it’s difficult to know where to begin. Every time I turn around, I see something to write about.
This will be dangerous fun.
As one is prone to do [...]
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Andrew Berthoff