A branded Habitant

I was raised a Habs fan. My parents are both Montrealers and so the red, blue and white c-shaped logo was the definitive symbol of sport in our household. When we couldn’t get hockey games in English, they were watched in French (this was back when Radio-Canada still held the broadcast rights).
My father would share stories [...]

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A Golden Rule CEO

A great book I recommend for CEOs and others is Four Seasons. The Story of a Business Philosophy, by Isadore Sharp.
Published in 2009, Isadore Sharp’s autobiography is the story of his life and the creation of Four Seasons Hotels (founded in 1961 in Toronto, Canada) as the world’s premier hospitality company. I am intrigued and [...]

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Pedalling the last mile of marketing

Toronto is unveiling BIXI Toronto, a new bike-sharing service that will see 1,000 sturdy-looking bicycles located around the city at various public transit stations starting in spring 2011. Members in need of short-term human powered wheels simply swipe their card which releases a BIXI bike from its special dock and away they go. The bikes [...]

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PR Agency of the Year!

Last night, at the awards gala of the Toronto Chapter of the International Association of Business Communicators (IABC), Environics Communications was named Large Agency of the Year for 2010.
It was also gratifying to win The Bobbie Resnick Philanthropy Award for our charitable work at the same time.
Last month, the Great Place to Work Institute named [...]

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Stop the presses!

Toronto’s Mayor, David Miller – currently languishing in lame duck status after declaring he won’t run for re-election this fall — had the newsrooms buzzing recently when his office issued a cryptic media advisory calling a news conference for the next morning to announce a significant announcement.
“Live trucks should arrive well in advance to run [...]

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The truth helps

Here in Toronto, we’ve had a round of American cable news-style “scandal,” which is still sort of going on. There isn’t much salacious intrigue in Canada, so when a whippersnapper candidate (now former-candidate) for Toronto Mayor is caught fudging the truth about his private life, it’s high drama.
Essentially, the 32-year-old whiz-kid city counselor, Adam Giambrone, [...]

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Who votes is who matters

We conducted a survey of Ontario residents over this past weekend regarding the potential of another National Hockey League team for the region. It showed very strong support from 69 per cent of respondents for adding a new NHL franchise (males were higher at 77 per cent).
We also found that 67 per cent want the [...]

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