Release before you tweet

Twitter has become very popular, helped by the fact that many celebrities, such as Ashton Kutcher, are publicizing their use of the service. This popularity has created a new potential for companies to reach their customers to increase sales, as well as keep shareholders informed of the company’s latest news.
But when it comes to earnings [...]

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News or opinion?

This week has been a bit of a sad one for me – as of Monday, the business section of my beloved Washington Post ceased to exist. Struggling financially like so many other news outlets, the paper moved its ever-shrinking business coverage to the A section and relegated the stock information to the website. I [...]

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Dear Media: Protect us from ourselves

My Dad just sent me an interesting op-ed piece written by Nicholas D. Kristof of the New York Times. Like many media-focused discussions of the past month, his article, The Daily Me, leads off by lamenting the downfall of the Seattle Post-Intelligencer.
But unlike other columns I’ve read on this topic, most of which ask what [...]

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Tweet Twitter nicely and observe the Golden Rule

Comments have been flying around online about the most recent Twitter upset: David George-Cosh (National Post reporter) vs. April Dunford (PR consultant). If you’ve not yet heard what all the little birdies are talking about, here’s the shortened play-by-play (or tweet-by-tweet):
- April: When the media calls you, you jump, OK!?” Why, when you called me [...]

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Online discovery thx 2 Twitter

Is it possible for me to feel blogging fatigue after a scant eight postings? I mean, it’s not that I don’t have random thoughts or insight to share – but it’s pretty clear I don’t always make the time to blog. (Even now I’m feeling pinched for time.)
Enter Twitter. Microblogging not only has resuscitated my [...]

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White House 2.0?

The success of Barack Obama’s campaign for President of the United States of America says a lot. Much of what it says socially and politically is up for debate, but no one in the communications industry is disputing that it shows us the power of social media. Like no campaign before, the Obama team used [...]

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