Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

Joining the ranks of social networking giants like Facebook, Twitter and YouTube, Google unveiled its new platform, Google+ just over a month ago – and social media junkies are loving it. So, what is all the fuss about, and where do PR professionals fit in?’
Appreciated for its innovative sharing features and easy-to-use interface, Google+ is [...]

The debate over whether we’re about to run smack into a second internet bubble is getting lots of attention in the San Francisco Bay Area and around the country.  Signs that Bubble 2.0 is here are everywhere:  the huge valuations for social media sites like Facebook, Twitter, LinkedIn, Zynga and Groupon; the explosive growth in [...]

When my colleague Corrinne and I were asked to make a digital overview presentation at a recent financial services client planning session, I’ll freely admit that at first I was a little concerned. Why? My financial advisor would be the first to tell you that I’m no genius when it comes to investment planning, and [...]

After talking about the early years of some of my co-workers’ and professors’ careers, I realized PR used to be a different world. “You mean you actually mailed press releases to reporters . . . like, with postage?” was one of my responses. It’s not hard to tell that the industry has drastically evolved with [...]

More than two-billion viewers from around the globe witnessed Kate Middleton become Duchess of Cambridge, providing regular folks everywhere with the opportunity to participate in the new gold standard for the fairytale wedding.
Prior to the big event—already dubbed the wedding of the century—all the necessary measures were taken: the dress, transportation to Westminster Abbey, something [...]

I just emerged from a reunion with a fellow American University alum who is a former journalist and relatively new to the wonderful world of PR. He recently attended a day-long social media seminar, where he was advised of a few things from various experts, which I’ve cited below along with some editorial commentary (based [...]

I rarely make formal New Year’s resolutions, but I’m planning to commit to a few new ones this year – all of which centre around social networking. Of these, one is driven by personal interests, the second is simply a smart business practice and the third straddles the personal and professional fence.
#1 – I’ll be [...]

I attended the WebCom 2.0 Conference in Toronto last week. Among several interesting speakers was Jon Husband of Vancouver who referred to the breakdown of institutions and the dynamic flow between knowledge and authority in the Internet age.
This view ties nicely to the new approach we have been developing for how organizations respond to crisis situations. [...]

Greg Ip acknowledged that some of his more valuable relationships were people he met over the course of his career – through PR people!