Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]
Our recent support for clients facing issues or potential crises has included a new dimension of communications best practices – the real-time monitoring of conversations in social media channels. Without this proper social media monitoring, it would be flying blind to attempt true crisis management.
Early in my career, I had the good fortune to work [...]
Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
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Bruce MacLellan