Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]
Wal-Mart’s decision to require its 100,000 suppliers to complete a new 15-question Sustainability Product Index is seismic news.
Its impact will reverberate across the global supplier and retailer ecosystem, push China to accelerate greater environmental practices and establish the framework of uniform green labeling. It also offers communication professionals a good case study on how [...]
My neighbourhood is in the midst of a pitched battle about a prospective retail development. In one corner: a development company wants to build a 700,000 sq foot retail complex with 1,900 parking spots. In the other corner: a band of local residents and independent retailers opposing approval of the rezoning of the land.
The public [...]
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Frank Walter