Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]
I just emerged from a reunion with a fellow American University alum who is a former journalist and relatively new to the wonderful world of PR. He recently attended a day-long social media seminar, where he was advised of a few things from various experts, which I’ve cited below along with some editorial commentary (based [...]
Read More...Call me old-fashioned. I start my morning at home with the Washington Post spread across my kitchen counter. I start with the front section and go page-by-page, headline-by-headline and article-by-article. I carefully look at the editorials, the letters to the editor and the op-ed articles.
While I’m working through the front, Metro, Style and Sports sections, [...]
Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]
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Lisa Fels