Pitching, not just to reporters anymore

Recently, I attended a PRSA (Public Relations Society of America) professional development program that featured a panel of well-known D.C. area assignment editors. The editors ranged from broadcast news, to radio and even the good old Washington Post.
Initially, I did not expect much from the panel, other than comments like “never call me” or “do [...]

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Coffee and conversation

Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

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Why I like paper . . . and why you should, too . . .

Call me old-fashioned. I start my morning at home with the Washington Post spread across my kitchen counter. I start with the front section and go page-by-page, headline-by-headline and article-by-article. I carefully look at the editorials, the letters to the editor and the op-ed articles.
While I’m working through the front, Metro, Style and Sports sections, [...]

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Returning to the basics

Greg Ip acknowledged that some of his more valuable relationships were people he met over the course of his career – through PR people!

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The new climate crisis: credibility

It took decades of scientific study for a consensus that climate change caused by humans is threatening life as we know it. Now, climate change skeptics are effectively questioning the credibility of this consensus by finding fault with a report by the U.N.-sponsored Intergovernmental Panel on Climate Change (IPCC). The IPCC must respond more proactively [...]

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