White House 2.0?

The success of Barack Obama’s campaign for President of the United States of America says a lot. Much of what it says socially and politically is up for debate, but no one in the communications industry is disputing that it shows us the power of social media. Like no campaign before, the Obama team used [...]

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The now is digital (forget the future)

Last week I attended the Marketing Week conference’s Digital Day, during which an array of innovative new media speakers made one fact abundantly clear: that if communications professionals don’t get with the digital program, we’ll be yesterday’s news before we know it.
By the end of the day my brain ached.  Not because of the complexity [...]

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