Converting information assets into digital engagement (and news)

At last month’s Marketing Week Digital Day conference, Jeff Benjamin from Crispin Porter + Bogusky walked through an entertaining series of client success examples – spanning everything from Burger King’s Subservient Chicken to hipster VW spots. And while client budget spends were not part of the discussion, I’m sure I wasn’t the only one in [...]

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The CHO is taking over

There is a new boss of the family, and I am not talking about a Sopranos reunion. I am referring to the Chief Household Officer (CHO). As if there were not enough abbreviations and buzz words in our vocabulary! I picked this one up at a Yahoo! Summit Series called, “Clicking with Jane.”
So who is [...]

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