Wake up call

We have all seen the Dove Evolution clip 100 times. You know the one I’m talking about: it was e-mailed over and over again. Not only was it cleaver, but it really changed the way people think – the way marketing and advertisers think. For example, is a press release, commercial or billboard the only [...]

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Video kills

For the Canadian readers among us, I am sure everyone cringed at the broadcast of Liberal Leader Stephane Dion’s taped response to the Prime Minister’s address on Wednesday evening.
It doesn’t matter what your political stripe, the video incident was a nightmare.
The promised pre-taped address was to be aired in a 30-minute window provided by the [...]

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Queen of YouTube

Jordan’s Queen Rania recently received YouTube’s inaugural Visionary Award for her video blog through which, the Associated Press reports, “she sought to challenge stereotypes of the Arab and Muslim world and encourage dialogue across cultures.”
I frequently visit YouTube. But I typically use it to decompress by a) viewing the latest goofy video that makes me [...]

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